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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : JPM"
~person:"Chang, En Chi"
~subject:"Consumer behaviour"
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Consumer behaviour
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Chang, En Chi
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Journal of marketing
Journal of promotion management : JPM
Asia Pacific journal of marketing and logistics
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The effects of comparative advertising on young consumers’ perceptions : cross-cultural comparison between the United States and Taiwan
Muk, Alexander
;
Chung, Christina
;
Chang, En Chi
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 100-122
Persistent link: https://www.econbiz.de/10011729468
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