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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of service research"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Blut, Markus"
~person:"Brady, Michael K."
~person:"Cai, Liping A."
~person:"Evanschitzky, Heiner"
~person:"Fu, Xiaoxiao"
~person:"Kozak, Metin"
~person:"Noble, Stephanie M."
~person:"Tanford, Sarah"
~subject:"Brand management"
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Brand management
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Blut, Markus
Brady, Michael K.
Cai, Liping A.
Evanschitzky, Heiner
Fu, Xiaoxiao
Kozak, Metin
Noble, Stephanie M.
Tanford, Sarah
Hyun, Sunghyup Sean
4
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Journal of marketing
Journal of retailing
Journal of service research
Journal of travel and tourism marketing
SpringerLink / Bücher
Tourism management : research, policies, practice
European journal of marketing : EJM
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of the Academy of Marketing Science
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MIT sloan management review
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ECONIS (ZBW)
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Self-congruity and flow as antecedents of attitude and loyalty towards a theme park brand
Fu, Xiaoxiao
;
Kang, Juhee
;
Tasci, Asli
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1261-1273
Persistent link: https://www.econbiz.de/10011759016
Saved in:
2
Strategies to offset performance failures : the role of brand equity
Brady, Michael K.
;
Cronin, J. J.
;
Fox, Gavin L.
;
Roehm, …
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 151-164
Persistent link: https://www.econbiz.de/10003744296
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