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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing"
~language:"eng"
~person:"Bijmolt, Tammo H. A."
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Consumer behaviour
Konsumentenverhalten
5
Beziehungsmarketing
2
Meta-Analyse
2
Meta-analysis
2
Relationship marketing
2
Brand extension
1
Brand image
1
Customer journey
1
Customer purchase behavior
1
Customer satisfaction
1
Decision
1
Direct marketing
1
Direktmarketing
1
Eating habit
1
Einzelhandel
1
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Ernährungsverhalten
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1
Food retailing
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Gender
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1
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1
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1
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1
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Article in journal
Case study
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English
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Bijmolt, Tammo H. A.
Grewal, Dhruv
20
Palmatier, Robert W.
9
Verhoef, Peter C.
9
Breugelmans, Els
7
Nordfält, Jens
7
Roggeveen, Anne L.
7
Campo, Katia
6
Haws, Kelly L.
6
Inman, J. Jeffrey
6
Kumar, V.
6
Schreier, Martin
6
Walker Reczek, Rebecca
6
White, Katherine
6
Ailawadi, Kusum L.
5
Barone, Michael J.
5
Biswas, Abhijit
5
Blut, Markus
5
Chandukala, Sandeep R.
5
Dahl, Darren W.
5
Fuchs, Christoph
5
Hamilton, Ryan
5
Herrmann, Andreas
5
Lehmann, Donald R.
5
Ma, Yu
5
MacInnis, Deborah J.
5
Neslin, Scott A.
5
Patrick, Vanessa M.
5
Reinartz, Werner J.
5
Biswas, Dipayan
4
Burton, Scot
4
Evanschitzky, Heiner
4
Fang, Eric
4
Geyskens, Inge
4
Hardesty, David M.
4
Houston, Mark B.
4
Hoyer, Wayne D.
4
Ittersum, Koert van
4
Kushwaha, Tarun
4
Lamberton, Cait
4
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Journal of marketing
Journal of retailing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
European journal of marketing : EJM
2
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research
1
Journal of media business studies
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
5
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1
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5
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5
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date (oldest first)
1
Healthy shopping dynamics : the healthiness of sequential grocery choices
Ittersum, Koert van
;
Heide, Martine T. van der
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10014526950
Saved in:
2
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
3
What drives consumers to shop on mobile devices? : insights from a meta-analysis
Luceri, Beatrice
;
Bijmolt, Tammo H. A.
;
Bellini, Silvia
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 178-196
Persistent link: https://www.econbiz.de/10013207547
Saved in:
4
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
5
Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
;
Bijmolt, …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
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