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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of service research : JSR"
~person:"Neslin, Scott A."
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Beziehungsmarketing
3
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3
Consumer behaviour
2
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Neslin, Scott A.
Kumar, V.
10
Palmatier, Robert W.
9
Wieseke, Jan
8
Homburg, Christian
7
Ruyter, Ko de
6
Verhoef, Peter C.
6
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5
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Journal of marketing
Journal of service research : JSR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of retailing
3
Tuck School of Business working paper / Tuck School of Business at Dartmouth
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of research on customer equity in marketing
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International Series in Quantitative Marketing
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International series in quantitative marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
2
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
3
Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisabetta
;
Neslin, Scott A.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 72-86
Persistent link: https://www.econbiz.de/10009384662
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