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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Quaiser, Benjamin"
~subject:"Customer satisfaction"
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Customer satisfaction
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Quaiser, Benjamin
Homburg, Christian
7
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5
Kumar, V.
5
Wieseke, Jan
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4
Morgan, Neil A.
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Hult, G. Tomas M.
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Morgeson, Forrest V., III.
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Luo, Xueming
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Journal of marketing
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Don't try harder : using customer inoculation to build resistance against service failures
Mikolon, Sven
;
Quaiser, Benjamin
;
Wieseke, Jan
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 512-527
Persistent link: https://www.econbiz.de/10011306301
Saved in:
2
Footprints in the sands of time : a comparative analysis of the effectiveness of customer satisfaction and customer-company identification over time
Haumann, Till
;
Quaiser, Benjamin
;
Wieseke, Jan
;
Rese, Mario
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 78-102
Persistent link: https://www.econbiz.de/10010463456
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