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~isPartOf:"Journal of marketing"
~isPartOf:"Legends in marketing"
~isPartOf:"Readings in basic marketing"
~person:"Kotler, Philip"
~person:"Moorman, Christine"
~subject:"Markt"
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Journal of marketing
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The journal of business : B
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Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
- In:
Journal of marketing
33
(
1969
)
1
,
pp. 10-15
Persistent link: https://www.econbiz.de/10002238553
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