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~isPartOf:"Journal of marketing"
~isPartOf:"Legends in marketing"
~isPartOf:"Readings in basic marketing"
~person:"Kotler, Philip"
~person:"Moorman, Christine"
~type_genre:"Sammlung"
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Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
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Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
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