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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Lu, Xianghua"
~subject:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
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Lu, Xianghua
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Do consumers always spend more when coupon face value is larger? : the inverted U-shaped effect of coupon face value on consumer spending level
He, Jia
;
Yang, Sha
;
Lu, Xianghua
;
Park, C. Whan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 70-85
Persistent link: https://www.econbiz.de/10011880539
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