//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Venkatesan, Rajkumar"
~subject:"Kundenbindungsprogramm"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenbindungsinstrument"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kundenbindungsprogramm
Loyalty program
2
Advertising effects
1
Beziehungsmarketing
1
Big Data
1
Big data
1
Consumer motivation
1
Data Mining
1
Data mining
1
Data protection
1
Datenschutz
1
Food retailing
1
Inequality
1
Kaufmotiv
1
Lebensmitteleinzelhandel
1
Loyalty programs
1
Privacy
1
Relationship marketing
1
Sustainability
1
USA
1
United States
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Conference paper
1
Konferenzbeitrag
1
Language
All
English
2
Author
All
Venkatesan, Rajkumar
Breugelmans, Els
4
Bijmolt, Tammo H. A.
3
Dorotic, Matilda
2
Liu-Thompkins, Yuping
2
Basso, Leonardo J.
1
Bawa, Kapil
1
Bradlow, Eric T.
1
Cai, Fengyan
1
Chun, So Yeon
1
Dong, Beibei
1
Fang, Eric
1
Farris, Paul W.
1
Flores, Constanza
1
Fok, Dennis
1
Gardete, Pedro
1
Geng, Xianjun
1
He, Jia
1
Huang, Yanliu
1
Hui, Sam K.
1
Inman, Jeffrey
1
Ittersum, Koert van
1
Kannan, P. K.
1
Kopalle, Praveen K.
1
Liu, De
1
Liu, Yuping
1
Lu, Xianghua
1
Montoya, Ricardo
1
Neslin, Scott A.
1
Park, C. Whan
1
Park, Young-Hoon
1
Pennings, Joost M. E.
1
Restrepo Amariles, David
1
Roehm, Harper A.
1
Roehm, Michelle L.
1
Sayman, Serdar
1
Sheehan, Daniel
1
Shoemaker, Robert W.
1
Stourm, Valeria
1
Suher, Jacob
1
more ...
less ...
Published in...
All
Journal of marketing
Marketing letters : a journal of research in marketing
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
2
Measuring and managing returns from retailer-customized coupon campaigns
Venkatesan, Rajkumar
;
Farris, Paul W.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10009729590
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->