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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Arbeitszufriedenheit"
~subject:"Werbewirkung"
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Search: subject_exact:"Viral marketing"
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Arbeitszufriedenheit
Werbewirkung
Viral marketing
65
Virales Marketing
65
Consumer behaviour
40
Konsumentenverhalten
40
Social Web
30
Social web
30
Internet marketing
26
Online-Marketing
26
Online retailing
12
Online-Handel
12
Beziehungsmarketing
9
Relationship marketing
9
word of mouth
9
Brand management
8
Markenführung
8
Social network
7
Soziales Netzwerk
7
Internet
6
social media
6
Brand image
5
Customer satisfaction
5
Customer value
5
Kundenwert
5
Kundenzufriedenheit
5
Markenimage
5
Marketing management
5
Marketingmanagement
5
Advertising effects
4
Data Mining
4
Data mining
4
online reviews
4
Advertising
3
Computerspiel
3
Emotion
3
Social relations
3
Soziale Beziehungen
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Brooks, Gillian
1
Chen, Jie
1
Connan Guesquière, Chantal
1
Dost, Florian
1
Fan, Wenjian
1
Fowler, Kendra
1
Haenlein, Michael
1
Hughes, Christian
1
Libai, Barak
1
Liu, Zunli
1
Phieler, Ulrike
1
Saenger, Christina
1
Simon, Françoise
1
Swaminathan, Vanitha
1
Thomas, Veronica L.
1
Tossan, Vesselina
1
Wei, Junlong
1
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Journal of marketing
Marketing letters : a journal of research in marketing
Journal of advertising research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
Journal of retailing and consumer services
7
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
4
Information systems research : ISR
3
International journal of hospitality management
3
Journal of retailing
3
Tourism management : research, policies, practice
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Electronic commerce research
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing theory and practice
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
NET Institute Working Paper
2
Quantitative marketing and economics : QME
2
The journal of applied business research
2
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ECONIS (ZBW)
5
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5
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5
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1
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
2
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
3
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
4
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
5
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
Saved in:
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