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~isPartOf:"Journal of marketing"
~isPartOf:"NBER working paper series"
~language:"eng"
~person:"Edeling, Alexander"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Rauchen"
~subject:"Relationship marketing"
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Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
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