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~isPartOf:"Journal of marketing"
~isPartOf:"Psychology & marketing"
~person:"Inman, Jeffrey"
~person:"Yit Sean Chong"
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Search: subject_exact:"Kundenbindungsinstrument"
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Consumer behaviour
2
Konsumentenverhalten
2
Kundenbindungsprogramm
2
Loyalty program
2
Beziehungsmarketing
1
Brand
1
Ladengeschäft
1
Ladengestaltung
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Luxury goods
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Luxusgüter
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Markenartikel
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Mobile Marketing
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RFID
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Relationship marketing
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Retail outlet
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Social status
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Sozialer Status
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Store design
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USA
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United States
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exclusivity
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felt status
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loyalty program
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luxury brand
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social comparison
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Inman, Jeffrey
Yit Sean Chong
Yi, Youjae
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Journal of marketing
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Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs
Sajtos, Laszlo
;
Yit Sean Chong
- In:
Psychology & marketing
35
(
2018
)
9
,
pp. 640-651
Persistent link: https://www.econbiz.de/10011970126
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2
The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.
;
Inman, Jeffrey
;
Huang, Yanliu
;
Suher, Jacob
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
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