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~isPartOf:"Journal of marketing"
~isPartOf:"Psychology & marketing"
~person:"Inman, Jeffrey"
~person:"Zhuang, Mengzhou"
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Consumer behaviour
2
Konsumentenverhalten
2
Kundenbindungsprogramm
2
Loyalty program
2
Beziehungsmarketing
1
Ladengeschäft
1
Ladengestaltung
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RFID
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Store design
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cocreation
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communal relationships
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coupon redemption
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customer participation
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digital coupons
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norm conflict
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shared coupons
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social influence
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Inman, Jeffrey
Zhuang, Mengzhou
Yi, Youjae
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ECONIS (ZBW)
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"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
2
The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.
;
Inman, Jeffrey
;
Huang, Yanliu
;
Suher, Jacob
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
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