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~isPartOf:"Journal of marketing"
~isPartOf:"Quantitative marketing and economics : QME"
~language:"eng"
~person:"Alavi, Sascha"
~subject:"Verkaufsförderung"
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Verkaufsförderung
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Journal of marketing
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Gambled price discounts : a remedy to the negative side effects of regular price discounts
Alavi, Sascha
;
Bornemann, Torsten
;
Wieseke, Jan
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 62-78
Persistent link: https://www.econbiz.de/10010507907
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