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~isPartOf:"Journal of marketing"
~isPartOf:"Quantitative marketing and economics : QME"
~language:"eng"
~person:"Deleersnyder, Barbara"
~subject:"Verkaufsförderung"
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Price promotions and popular events
Keller, Wiebke
;
Deleersnyder, Barbara
;
Gedenk, Karen
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10012175834
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