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~isPartOf:"Journal of marketing"
~isPartOf:"Schriftenreihe Studien zum Konsumentenverhalten"
~subject:"Europäische Union"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
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Search: subject_exact:"Händlermarke"
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Europäische Union
Konsumentenverhalten
Markenartikel
Handelsmarke
13
Store brand
11
Consumer behaviour
8
Brand
4
Brand management
4
Lebensmitteleinzelhandel
4
Markenführung
4
Distribution channel
3
Einzelhandel
3
Lieferantenmanagement
3
Retail trade
3
Supplier relationship management
3
Verbraucherverhalten
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private label
3
Beziehungsmarketing
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Brand image
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Konsumgütermarketing
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Schätzung
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private labels
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retailing
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Crombrugge, Michiel van
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Eisenbeiß, Maik
1
Fritze, Martin Paul
1
González-Benito, Óscar
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Hoyer, Wayne D.
1
Koschate-Fischer, Nicole
1
Ma, Yu
1
Martos-Partal, Mercedes
1
Melnyk, Valentyna
1
Neidhart, Michael
1
Pauwels, Koen
1
Profeta, Adriano
1
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1
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1
Scholdra, Thomas P.
1
Steenkamp, Jan-Benedict E. M.
1
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1
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Journal of marketing
Schriftenreihe Studien zum Konsumentenverhalten
Journal of retailing and consumer services
54
International journal of retail & distribution management
22
The international review of retail, distribution and consumer research
18
Journal of business research : JBR
14
The journal of product & brand management
14
Journal of retailing
13
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
11
European journal of operational research : EJOR
9
Springer Proceedings in Business and Economics
9
SpringerLink / Bücher
9
International journal of production economics
7
The journal of consumer marketing
7
Transportation research / E : an international journal
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
European journal of marketing : EJM
6
Journal of food products marketing
6
Review of industrial organization : RIO
6
Australasian marketing journal
5
Gabler Edition Wissenschaft
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of marketing management : MM
5
Marketing : ZFP ; journal of research and management
5
Report / Marketing Science Institute
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Applied economics
4
Applied economics letters
4
Journal of euromarketing
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
The journal of brand management : an international journal
4
Cogent business & management
3
European retail research
3
European review of agricultural economics : ERAE
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of agricultural & food industrial organization
3
Journal of business & economics research
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing research : JMR
3
Journal of the Academy of Marketing Science
3
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
3
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ECONIS (ZBW)
8
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8
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
4
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
Saved in:
5
Moderating effects of the relationship between private label share and store loyalty
Koschate-Fischer, Nicole
;
Cramer, Johannes
;
Hoyer, Wayne D.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 69-82
Persistent link: https://www.econbiz.de/10010345571
Saved in:
6
Private-label use and store loyalty
Ailawadi, Kusum L.
;
Pauwels, Koen
;
Steenkamp, …
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003782390
Saved in:
7
Wahl von Markenartikeln und Channel-Brands bei vertikalen Distributionskonzepten : eine integrative, verhaltenswissenschaftliche Untersuchung am Beispiel von Konsumgüterindustrie u...
Neidhart, Michael
-
2007
Persistent link: https://www.econbiz.de/10013435810
Saved in:
8
Der Einfluss geschützter Herkunftsangaben auf das Konsumentenverhalten bei Lebensmitteln : eine Discrete-Choice-Analyse am Beispiel Bier und Rindfleisch
Profeta, Adriano
-
2006
Persistent link: https://www.econbiz.de/10013435860
Saved in:
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