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~isPartOf:"Journal of marketing"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Brand"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Brand
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Social Web
303
Social web
303
Consumer behaviour
95
Konsumentenverhalten
95
Internet marketing
88
Online-Marketing
88
Social media
68
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54
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Journal of marketing
Technological forecasting & social change : an international journal
Journal of business research : JBR
123
Journal of retailing and consumer services
79
International journal of internet marketing and advertising : IJIMA
53
Industrial marketing management : the international journal for industrial and high-tech firms
46
The journal of product & brand management
45
The journal of brand management : an international journal
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of strategic marketing
30
Business horizons
27
Journal of marketing communications
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Journal of internet commerce
25
Journal of promotion management : innovations in planning and applied research
25
International journal of electronic marketing and retailing : IJEMR
23
Marketing intelligence & planning
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of the Academy of Marketing Science
19
Journal of service management
18
Journal of marketing management : MM
17
The journal of business & industrial marketing
17
Psychology & marketing
16
The journal of services marketing
16
Asia Pacific journal of marketing and logistics
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of fashion marketing and management
15
Tourism management : research, policies, practice
15
Cogent business & management
14
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of technology marketing : IJTMkt
14
International journal of advertising : the review of marketing communications
13
International journal of electronic customer relationship management : IJECRM
13
Journal of customer behaviour
13
Journal of global marketing
13
International journal of hospitality management
12
Journal of advertising research
12
Journal of electronic commerce research : JECR
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ECONIS (ZBW)
46
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1
Revenue generation through influencer marketing
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
5
Exploring the sustainable influencing factors of audience loyalty of Chinese sports live broadcast platform based on SEM model
Zou, Yao
;
Zhang, Xizhi
;
Zheng, Weitao
;
Huang, Zhiyong
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014266197
Saved in:
6
Awareness of network security and customer value : the company and customer perspective
Krawczyk-Sokołowska, Izabela
;
Caputa, Wiesława
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014441438
Saved in:
7
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
8
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
9
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
10
How do Fortune firms build a social presence on social media platforms? : Insights from multi-modal analytics
Gandhi, Mohina
;
Kar, Kumar Arpan
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013449165
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