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~isPartOf:"Journal of marketing"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Brand"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Brand
Relationship marketing
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Social web
298
Consumer behaviour
92
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92
Internet marketing
84
Online-Marketing
84
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68
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54
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2
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Journal of marketing
Technological forecasting & social change : an international journal
Journal of business research : JBR
105
Journal of retailing and consumer services
77
The journal of product & brand management
44
International journal of internet marketing and advertising : IJIMA
40
Industrial marketing management : the international journal for industrial and high-tech firms
37
The journal of brand management : an international journal
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of strategic marketing
23
Business horizons
22
International journal of electronic marketing and retailing : IJEMR
22
Journal of internet commerce
20
Journal of marketing communications
20
Journal of promotion management : innovations in planning and applied research
20
Marketing intelligence & planning
20
Journal of service management
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
The journal of services marketing
16
Tourism management : research, policies, practice
15
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of the Academy of Marketing Science
14
Psychology & marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of fashion marketing and management
13
Cogent business & management
12
International journal of hospitality management
12
Journal of customer behaviour
12
Journal of hospitality marketing & management
12
Journal of electronic commerce research : JECR
11
Journal of global marketing
11
Journal of marketing management : MM
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of technology marketing : IJTMkt
10
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ECONIS (ZBW)
41
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
Exploring the sustainable influencing factors of audience loyalty of Chinese sports live broadcast platform based on SEM model
Zou, Yao
;
Zhang, Xizhi
;
Zheng, Weitao
;
Huang, Zhiyong
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014266197
Saved in:
5
Awareness of network security and customer value : the company and customer perspective
Krawczyk-Sokołowska, Izabela
;
Caputa, Wiesława
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014441438
Saved in:
6
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
7
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
8
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
9
How do Fortune firms build a social presence on social media platforms? : Insights from multi-modal analytics
Gandhi, Mohina
;
Kar, Kumar Arpan
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013449165
Saved in:
10
Can customer sentiment impact firm value? : an integrated text mining approach
Eachempati, Prajwal
;
Srivastava, Praveen Ranjan
;
Kumar, Ajay
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013206626
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