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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~person:"Balasubramanian, Siva Kumar"
~person:"Choi, Woo Jin"
~person:"Kumar, V."
~person:"Veloutsou, Cleopatra"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"E-commerce"
~subject:"Internet marketing"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Consumer behaviour
E-commerce
Internet marketing
Theory
Konsumentenverhalten
15
Beziehungsmarketing
8
Relationship marketing
8
Brand
5
Brand management
5
Markenartikel
5
Markenführung
5
Marketing management
4
Marketingmanagement
4
Customer value
3
Kundenwert
3
Markenimage
3
Social Web
3
Social web
3
customer engagement
3
customer lifetime value
3
Advertising
2
Advertising effects
2
Brand communities
2
Brand engagement
2
Marketing
2
Online-Marketing
2
Social media
2
Theorie
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
Werbung
2
Attachment theory
1
Attribution
1
Betriebliche Wertschöpfung
1
Brand as a person
1
Brand crisis
1
Brand evaluation
1
Brand experience
1
Brand hate
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Article
14
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Article in journal
Article
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15
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1
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1
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English
15
Author
All
Balasubramanian, Siva Kumar
Choi, Woo Jin
Kumar, V.
Veloutsou, Cleopatra
Guzman, Francisco
9
Grewal, Dhruv
8
Palmatier, Robert W.
7
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fetscherin, Marc
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Janakiraman, Ramkumar
4
Melnyk, Valentyna
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Coker, Kesha K.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hegner, Sabrina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kang, Jiyun
3
Kannan, P. K.
3
Katona, Zsolt
3
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Published in...
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Journal of marketing
The journal of product & brand management
Journal of business research : JBR
11
Journal of marketing research : JMR
7
Journal of the Academy of Marketing Science
7
Food policy : economics planning and politics of food and agriculture
2
International marketing review
2
Journal of consumer behaviour : an international research review
2
Journal of international marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
The journal of consumer marketing
2
Electronic commerce research and applications
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of customer behaviour
1
Journal of electronic commerce research : JECR
1
Journal of international trade & commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing theory
1
The journal of brand management : an international journal
1
The journal of services marketing
1
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ECONIS (ZBW)
15
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1
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10
of
15
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articles prioritized
date (newest first)
date (oldest first)
1
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
2
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
3
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
4
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
5
Self-presentation, privacy and electronic word-of-mouth in social media
Pasternak, Oleksandra
;
Veloutsou, Cleopatra
; …
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011777390
Saved in:
6
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
7
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
8
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
9
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
10
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
1
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