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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~person:"Choi, Woo Jin"
~person:"Janakiraman, Ramkumar"
~person:"Kumar, V."
~person:"MacInnis, Deborah J."
~person:"Veloutsou, Cleopatra"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"E-commerce"
~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Consumer behaviour
E-commerce
Internet marketing
Konsumentenverhalten
21
Beziehungsmarketing
8
Relationship marketing
8
Brand management
6
Markenführung
6
Markenimage
5
Marketing management
5
Marketingmanagement
5
Social Web
5
Social web
5
Viral marketing
5
Virales Marketing
5
Brand
4
Markenartikel
4
Online-Marketing
4
Customer value
3
Kundenwert
3
customer engagement
3
customer lifetime value
3
Brand communities
2
Brand engagement
2
Competition
2
Data protection
2
Datenschutz
2
Distribution channel
2
Emotion
2
Marketing
2
Social media
2
Theorie
2
Theory
2
Vertriebsweg
2
Wettbewerb
2
difference-in-differences
2
Advertising
1
Advertising effects
1
Angst
1
Anxiety
1
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Online availability
All
Undetermined
14
Type of publication
All
Article
20
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Article
Handbuch
Aufsatz in Zeitschrift
21
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
21
Author
All
Choi, Woo Jin
Janakiraman, Ramkumar
Kumar, V.
MacInnis, Deborah J.
Veloutsou, Cleopatra
Guzman, Francisco
9
Grewal, Dhruv
8
Palmatier, Robert W.
7
Haws, Kelly L.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fetscherin, Marc
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Melnyk, Valentyna
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Coker, Kesha K.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hegner, Sabrina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kang, Jiyun
3
Kannan, P. K.
3
Katona, Zsolt
3
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Published in...
All
Journal of marketing
The journal of product & brand management
Journal of business research : JBR
12
Journal of marketing research : JMR
7
Journal of the Academy of Marketing Science
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
International marketing review
2
Journal of international marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Psychology & marketing
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Decision sciences : DS
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
Information systems research : ISR
1
International business review : the official journal of the European International Business Academy
1
International journal of hospitality management
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour : an international research review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international trade & commerce
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Marketing theory
1
The journal of consumer marketing
1
The journal of personal selling & sales management : JPSSM
1
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Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
2
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
3
Competitive effects of front-of-package nutrition labeling adoption on nutritional quality : evidence from facts up front-style labels
Lim, Joon Ho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 3-21
Persistent link: https://www.econbiz.de/10012309675
Saved in:
4
Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
Saved in:
5
Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.
;
Morwitz, Vicki G.
;
Botti, Simona
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
Saved in:
6
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
7
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
8
The effect of a data breach announcement on customer behavior : evidence from a multichannel retailer
Janakiraman, Ramkumar
;
Lim, Joon Ho
;
Rishika, Rishika
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011810267
Saved in:
9
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
10
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
Saved in:
1
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