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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~person:"Choi, Woo Jin"
~person:"Janiszewski, Chris A."
~subject:"Consumer behaviour"
~subject:"E-commerce"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Consumer behaviour
E-commerce
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Konsumentenverhalten
5
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3
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3
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2
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2
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Choi, Woo Jin
Janiszewski, Chris A.
Guzman, Francisco
9
Grewal, Dhruv
8
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
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5
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4
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4
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4
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4
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4
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3
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3
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3
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Journal of marketing
The journal of product & brand management
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Journal of business research : JBR
2
Journal of marketing research : JMR
2
International journal of market research
1
Journal of international trade & commerce
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
5
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1
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
2
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
3
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
4
Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
Saved in:
5
The effect of marketer-suggested serving size on consumer responses : the unintended consequences of consumer attention to calorie information
Mohr, Gina S.
;
Lichtenstein, Donald R.
;
Janiszewski, …
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10009729591
Saved in:
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