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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~person:"Choi, Woo Jin"
~subject:"Brand image"
~subject:"Responsibility"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Choi, Woo Jin
Guzman, Francisco
7
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3
Kwak, Hyokjin
3
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3
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3
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Journal of marketing
The journal of product & brand management
International journal of market research
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ECONIS (ZBW)
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Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
2
Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
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