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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of services marketing"
~subject:"Brand"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Brand
Marketingmanagement
Relationship marketing
Social Web
96
Social web
96
Consumer behaviour
50
Konsumentenverhalten
50
Internet marketing
42
Online-Marketing
42
Viral marketing
32
Virales Marketing
32
Beziehungsmarketing
30
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20
Markenführung
20
social media
18
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16
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15
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10
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9
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8
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38
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38
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Palmatier, Robert W.
3
Bleier, Alexander
2
Kannan, P. K.
2
Abney, Alexandra K.
1
Ahn, Kwanghoon
1
Arnould, Eric J.
1
Ballings, Michel
1
Batra, Rajeev
1
Bayerl, Andreas
1
Bezawada, Ram
1
Black, Hulda G.
1
Blocker, Christopher
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Dale, Naomi F.
1
Edeling, Alexander
1
Esmark Jones, Carol L.
1
Fang, Eric
1
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1
Floreddu, Paola Barbara
1
Ford, Toni-Rochelle S.
1
Fraering, Martin
1
Garry, Tony
1
Gauri, Dinesh Kumar
1
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1
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1
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1
Grewal, Dhruv
1
Grewal, Lauren
1
Gu, Flora Fang
1
Hamilton, Ryan
1
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1
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1
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Journal of marketing
The journal of services marketing
Journal of business research : JBR
123
Journal of retailing and consumer services
79
International journal of internet marketing and advertising : IJIMA
53
Industrial marketing management : the international journal for industrial and high-tech firms
46
The journal of product & brand management
45
The journal of brand management : an international journal
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of strategic marketing
30
Business horizons
27
Journal of marketing communications
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Journal of internet commerce
25
Journal of promotion management : innovations in planning and applied research
25
Technological forecasting & social change : an international journal
24
International journal of electronic marketing and retailing : IJEMR
23
Marketing intelligence & planning
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of the Academy of Marketing Science
19
Journal of service management
18
Journal of marketing management : MM
17
The journal of business & industrial marketing
17
Psychology & marketing
16
Asia Pacific journal of marketing and logistics
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of fashion marketing and management
15
Tourism management : research, policies, practice
15
Cogent business & management
14
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of technology marketing : IJTMkt
14
International journal of advertising : the review of marketing communications
13
International journal of electronic customer relationship management : IJECRM
13
Journal of customer behaviour
13
Journal of global marketing
13
International journal of hospitality management
12
Journal of advertising research
12
Journal of electronic commerce research : JECR
12
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ECONIS (ZBW)
38
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1
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10
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38
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date (oldest first)
1
Revenue generation through influencer marketing
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
3
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
4
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
5
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
6
The impact of social media use on customer experiences within physical service environments
Johns, Raechel
;
Walsh, Michael J.
;
Dale, Naomi F.
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 788-797
Persistent link: https://www.econbiz.de/10014314408
Saved in:
7
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
8
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
9
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
10
Influence of social media posts on service performance
Esmark Jones, Carol L.
;
Waites, Stacie
;
Stevens, …
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 283-296
Persistent link: https://www.econbiz.de/10013407485
Saved in:
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