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~isPartOf:"Journal of marketing"
~language:"deu"
~language:"eng"
~subject:"Theory"
~subject:"Visual perception"
~type:"article"
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Category Management
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Category management
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Consumer behaviour
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Lebensmitteleinzelhandel
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category management
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product assortment
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Bayes-Statistik
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Hong, Sungtak
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Kopalle, Praveen K.
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Voleti, Sudhir
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Journal of marketing
Marketing : ZFP ; journal of research and management
3
Vertikales Marketing und Markenführung im Zeichen von Category-Management
3
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
2
Handelsforschung
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POS-Marketing : integrierte Kommunikation für den Point of Sale ; Strategien, Konzepte, Trends
2
Decision support systems : DSS ; the international journal
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of marketing research : JMR
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Journal of the Operational Research Society : OR
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Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Wissensmanagement in Vertrieb, Handel und Unternehmensnetzwerken
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Yearbook of marketing and consumer research
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Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
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Why the dynamics of competition matter for category profitability
Voleti, Sudhir
;
Gangwar, Manish
;
Kopalle, Praveen K.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011636831
Saved in:
2
The perils of category management : the effect of product assortment on multicategory purchase incidence
Hong, Sungtak
;
Misra, Kanishka
;
Vilcassim, Naufel
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 34-52
Persistent link: https://www.econbiz.de/10011591173
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