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~isPartOf:"Journal of marketing"
~language:"eng"
~person:"Aaker, David A."
~person:"Reinartz, Werner J."
~person:"Skiera, Bernd"
~person:"Smith, Katherine Taken"
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Search: subject_exact:"Internet marketing"
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Internet marketing
4
Online-Marketing
4
Advertising
3
Advertising effects
3
Werbewirkung
3
Werbung
3
Consumer behaviour
2
Konsumentenverhalten
2
advertising content
2
Credibility
1
Facebook
1
Fernsehwerbung
1
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Rundfunkwerbung
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Social Web
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Social web
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TV advertising
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Television advertising
1
Utilitarianism
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Utilitarismus
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Vereinigte Staaten
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Viral marketing
1
Virales Marketing
1
Werbungsforschung
1
advertising avoidance
1
advertising cues
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advertising effectiveness
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apps
1
authenticity
1
sharing mechanisms
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social media marketing
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utilitarian
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viral marketing
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zapping
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Aaker, David A.
Reinartz, Werner J.
Skiera, Bernd
Smith, Katherine Taken
Katona, Zsolt
4
Wilbur, Kenneth C.
4
Gordon, Brett R.
3
Jerath, Kinshuk
3
Kannan, P. K.
3
Narayanan, Sridhar
3
Shin, Jiwoong
3
Stephen, Andrew T.
3
Becker, Maren
2
Bleier, Alexander
2
Brooks, Gillian
2
Grewal, Dhruv
2
Herhausen, Dennis
2
Janakiraman, Ramkumar
2
Moe, Wendy W.
2
Palmatier, Robert W.
2
Schweidel, David A.
2
Trusov, Michael
2
Ballings, Michel
1
Batra, Rajeev
1
Bayerl, Andreas
1
Beichert, Maximilian
1
Berger, Jonah
1
Berkmann, Manuel
1
Bezawada, Ram
1
Bhattacharyya, Siddhartha
1
Bliese, Paul D.
1
Bruzzone, Donald E.
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chandukala, Sandeep R.
1
Chen, Jianqing
1
Chintagunta, Pradeep K.
1
Cho, Sanghoon
1
Colicev, Anatoli
1
Cummings, Krista Hill
1
Dahl, Darren W.
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Journal of marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Services marketing quarterly
4
Improving decision making in real-time bidding
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of strategic marketing
2
American marketing association
1
Business horizons
1
Electronic commerce research and applications
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of business and economics
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport management and marketing : IJSMM
1
Journal of creating value
1
Journal of international consumer marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing
1
MIT sloan management review
1
Marketing : value creation or value destruction?
1
Schmalenbach business review : sbr
1
The journal of consumer marketing
1
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ECONIS (ZBW)
4
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1
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
2
Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
Saved in:
3
Not all fun and games : viral marketing for utilitarian products
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010250093
Saved in:
4
Causes of irritation in advertising
Aaker, David A.
;
Bruzzone, Donald E.
- In:
Journal of marketing
49
(
1985
)
2
,
pp. 47-57
Persistent link: https://www.econbiz.de/10001784458
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