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~isPartOf:"Journal of marketing"
~language:"eng"
~person:"Biehal, Gabriel"
~person:"Morgan, Neil A."
~person:"Wichmann, Julian R. K."
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Biehal, Gabriel
Morgan, Neil A.
Wichmann, Julian R. K.
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Journal of marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
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Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
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2
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
3
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
4
Brand portfolio strategy and firm performance
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10003815506
Saved in:
5
The influence of corporate messages on the product portfolio
Biehal, Gabriel
;
Sheinin, Daniel A.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 12-25
Persistent link: https://www.econbiz.de/10003557043
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