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~isPartOf:"Journal of marketing"
~person:"Aaker, David A."
~person:"Reinartz, Werner J."
~person:"Skiera, Bernd"
~person:"Smith, Katherine Taken"
~subject:"Rundfunkwerbung"
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Aaker, David A.
Reinartz, Werner J.
Skiera, Bernd
Smith, Katherine Taken
Bruzzone, Donald E.
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Journal of marketing
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Causes of irritation in advertising
Aaker, David A.
;
Bruzzone, Donald E.
- In:
Journal of marketing
49
(
1985
)
2
,
pp. 47-57
Persistent link: https://www.econbiz.de/10001784458
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