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~isPartOf:"Journal of marketing"
~person:"Abril Barrie, Carmen"
~person:"Bruwer, Johan"
~person:"Homburg, Christian"
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~subject:"Innovation"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of marketing
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International journal of wine business research : IJWBR
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Innovation: organization & management : IOM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing theory and practice
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Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
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