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~isPartOf:"Journal of marketing"
~person:"Büschken, Joachim"
~person:"Di Benedetto, C. Anthony"
~person:"Hinterhuber, Andreas"
~person:"Jacob, Frank"
~person:"Mora Cortez, Roberto"
~person:"Rangarajan, Deva"
~person:"Svensson, Göran"
~person:"Terho, Harri"
~person:"Ulaga, Wolfgang"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Innovation management"
~subject:"Relationship marketing"
~subject:"Sales management"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
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Büschken, Joachim
Di Benedetto, C. Anthony
Hinterhuber, Andreas
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Rangarajan, Deva
Svensson, Göran
Terho, Harri
Ulaga, Wolfgang
Woodside, Arch G.
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of business research : JBR
5
Journal of business-to-business marketing
5
The journal of business & industrial marketing
5
Journal of the Academy of Marketing Science
3
European business review
2
European research on management and business economics
2
International journal of procurement management
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of revenue and pricing management
2
Journal of service research
2
AMS review : official publication of the Academy of Marketing Science
1
African journal of economic and management studies : AJEMS
1
Business horizons
1
Business relationship management and marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
Creating and managing superior customer value
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
European journal of marketing
1
Field guide to case study research in business-to-business marketing and purchasing
1
Fundamentals of business-to-business marketing
1
Handbook of business-to-business marketing
1
Innovation in pricing : contemporary theories and best practices
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International business review : the official journal of the European International Business Academy
1
International journal of business and globalisation : IJBG
1
International journal of business excellence
1
International journal of business excellence : IJBEX
1
International journal of business governance and ethics : IJBGE
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of contemporary marketing science
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of organizational change management
1
Journal of personal selling & sales management
1
Journal of strategy and management
1
MIT sloan management review
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
South African journal of business management
1
Springer eBook Collection / Business and Economics
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Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
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