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~isPartOf:"Journal of marketing"
~person:"Bernatzik, Hugo Adolf"
~person:"Cayla, Julien"
~person:"Hertel, Gertrud"
~person:"Moore, Fiona"
~source:"econis"
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Journal of marketing
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Handbook of qualitative research methods in marketing
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Multinational corporations and organization theory : post millennium perspectives
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Ethnographic stories for market learning
Cayla, Julien
;
Arnould, Eric J.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009782097
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