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~isPartOf:"Journal of marketing"
~person:"Brady, Michael K."
~subject:"Beziehungsmarketing"
~subject:"Innovation management"
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Service sweethearting : its antecedents and customer consequences
Brady, Michael K.
;
Voorhees, Clay M.
;
Brusco, Michael J.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 81-98
Persistent link: https://www.econbiz.de/10009737486
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