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~isPartOf:"Journal of marketing"
~person:"Bursztyn, Leonardo"
~person:"Wilbur, Kenneth C."
~person:"Xu, Linli"
~subject:"Konsumentenverhalten"
~subject:"Television"
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Konsumentenverhalten
Television
Advertising effects
3
Internet marketing
3
Online-Marketing
3
Werbewirkung
3
Advertising
2
Consumer behaviour
2
Werbung
2
Brand
1
Distribution channel
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Mobile Marketing
1
Mobile marketing
1
Preismanagement
1
Pricing strategy
1
Search engine
1
Search theory
1
Suchmaschine
1
Suchtheorie
1
TV advertising
1
Vertriebsweg
1
ad blocking
1
ad effect measurement
1
ad fraud
1
advertising channel friction
1
attribution
1
brand search
1
digital advertising
1
price search
1
programmatic
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Bursztyn, Leonardo
Wilbur, Kenneth C.
Xu, Linli
Katona, Zsolt
2
Aaker, David A.
1
Agrawal, Nidhi
1
Antia, Kersi D.
1
Batra, Rajeev
1
Becker, Maren
1
Brooks, Gillian
1
Bruzzone, Donald E.
1
Chandukala, Sandeep R.
1
Costello, John P.
1
Dost, Florian
1
Du, Rex Yuxing
1
Fisher, Robert J.
1
Gensler, Sonja
1
Gordon, Brett R.
1
Grewal, Dhruv
1
Groene, Nicole
1
Haenlein, Michael
1
Henderson, Conor M.
1
Hughes, Christian
1
Jerath, Kinshuk
1
Jia, Lei
1
Jiang, Yuwei
1
Jin, Liyin
1
Kent, Robert J.
1
Kopalle, Praveen K.
1
Kumar, V.
1
Kushwaha, Tarun
1
Leeflang, Peter
1
Libai, Barak
1
Maheswaran, Durairaj
1
Malika, Malika
1
Mathur, Pragya
1
Mazodier, Marc
1
Meyer, Robert J.
1
Narayanan, Sridhar
1
Olsen, Mitchell C.
1
Petersen, J. Andrew
1
Phieler, Ulrike
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Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Quantitative marketing and economics : QME
2
Discussion paper / Centre for Economic Policy Research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Science
1
Marketing science
1
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
1
NBER Working Paper
1
NBER working paper series
1
The review of economics and statistics
1
Working paper / Institute for Empirical Research in Economics, University of Zürich
1
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ECONIS (ZBW)
2
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1
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
2
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
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