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~isPartOf:"Journal of marketing"
~person:"Chakravarty, Anindita"
~person:"Kumar, V."
~person:"Snehota, Ivan"
~subject:"Bayes-Statistik"
~subject:"Bayesian inference"
~subject:"Business-to-business marketing"
~subject:"Virales Marketing"
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Bayes-Statistik
Bayesian inference
Business-to-business marketing
Virales Marketing
B-to-B-Marketing
3
Beziehungsmarketing
1
Business network
1
Customer acquisition
1
Customer value
1
E-commerce
1
Electronic Commerce
1
Electronics market
1
Elektronikmarkt
1
Erfolgsfaktor
1
Kundengewinnung
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Kundenwert
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Lieferantenmanagement
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Marketingmanagement
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Relationship marketing
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Success factor
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Supplier relationship management
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Unternehmensnetzwerk
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Viral marketing
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business-to-business marketing
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customer orientation
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Chakravarty, Anindita
Kumar, V.
Snehota, Ivan
Grewal, Rajdeep
6
Bolton, Ruth N.
4
Homburg, Christian
4
Hutt, Michael D.
4
Lilien, Gary L.
4
Tarasi, Crina O.
4
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4
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2
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2
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Lam, Son K.
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1
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1
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of marketing research : JMR
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of relationship marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : JBM
1
Legends in marketing
1
Management decision : MD
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The IMP journal
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ECONIS (ZBW)
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1
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
2
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
3
Governance mechanisms in business-to-business electronic markets
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Saini, Amit
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10008826531
Saved in:
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