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~isPartOf:"Journal of marketing"
~person:"Choi, Woo Jin"
~subject:"Consumer behaviour"
~subject:"E-commerce"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Choi, Woo Jin
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Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
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