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~isPartOf:"Journal of marketing"
~person:"Diehl, Hans-Jörg"
~person:"Hüttner, Manfred"
~person:"Kumar, V."
~subject:"Theorie"
~subject:"Virales Marketing"
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Journal of marketing
Entwicklungen des Investitionsgütermarketing
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
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