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~isPartOf:"Journal of marketing"
~person:"Esch, Franz-Rudolf"
~person:"Reijmersdal, Eva A. van"
~person:"Wilbur, Kenneth C."
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Advertising effects
3
Internet marketing
3
Online-Marketing
3
Werbewirkung
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Advertising
2
Consumer behaviour
2
Konsumentenverhalten
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ad blocking
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Esch, Franz-Rudolf
Reijmersdal, Eva A. van
Wilbur, Kenneth C.
Katona, Zsolt
3
Becker, Maren
2
Gordon, Brett R.
2
Jerath, Kinshuk
2
Leeflang, Peter
2
Narayanan, Sridhar
2
Reinartz, Werner J.
2
Shin, Jiwoong
2
Aaker, David A.
1
Agrawal, Nidhi
1
Antia, Kersi D.
1
Aspara, Jaakko
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Batra, Rajeev
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Berkmann, Manuel
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Brooks, Gillian
1
Bruzzone, Donald E.
1
Chandukala, Sandeep R.
1
Costello, John P.
1
Currim, Imran S.
1
Dahlén, Micael
1
Dall'Olio, Filippo
1
Dost, Florian
1
Du, Rex Yuxing
1
Eisend, Martin
1
Erenburg, Grigori
1
Farris, Paul W.
1
Fisher, Robert J.
1
Gangwar, Manish
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Gensler, Sonja
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Grewal, Dhruv
1
Grewal, Rajdeep
1
Groene, Nicole
1
Haenlein, Michael
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1
Henderson, Conor M.
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Journal of marketing
International journal of advertising : the quarterly review of marketing communications
7
Marketing : ZFP ; journal of research and management
7
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Journal of advertising : official publication of the American Academy of Advertising
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
International advertising and communication : current insights and empirical findings
3
Cutting edge international research
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Gabler Research / Forschungsgruppe Konsum und Verhalten
2
Journal of advertising research
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
2
Psychology & marketing
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing : EJM
1
Gabler Research / Marken- und Produktmanagement
1
Gabler research
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
1
Handelsforschung
1
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Science
1
Marketing science
1
New developments and approaches in consumer behavior research
1
Quantitative marketing and economics : QME
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
Working paper / Institute for Empirical Research in Economics, University of Zürich
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
3
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1
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
2
Commentary: inefficiencies in digital advertising markets : evidence from the field
Porter, Jonathan
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 30-34
Persistent link: https://www.econbiz.de/10012391405
Saved in:
3
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
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