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~isPartOf:"Journal of marketing"
~person:"Forman, Christopher"
~person:"Skiera, Bernd"
~person:"Smith, Katherine Taken"
~subject:"Virales Marketing"
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Journal of marketing
Business horizons
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing : value creation or value destruction?
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Not all fun and games : viral marketing for utilitarian products
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010250093
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