//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~person:"Forman, Christopher"
~person:"Skiera, Bernd"
~person:"Smith, Katherine Taken"
~subject:"utilitarian"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
utilitarian
Internet marketing
2
Online-Marketing
2
Communication media
1
Consumer behaviour
1
Estimation
1
Facebook
1
Information dissemination
1
Informationsverbreitung
1
Kommunikationsmedien
1
Konsumentenverhalten
1
Media coverage
1
Media usage
1
Mediale Berichterstattung
1
Mediennutzung
1
Mobile Anwendung
1
Mobile application
1
Mobile communications
1
Mobile phone
1
Mobilkommunikation
1
Mobiltelefon
1
Schätzung
1
Social Web
1
Social web
1
Utilitarianism
1
Utilitarismus
1
Viral marketing
1
Virales Marketing
1
Website
1
apps
1
complementarity
1
mobile news app
1
mobile news website
1
online media consumption
1
pseudo-panel analysis
1
sharing mechanisms
1
social media marketing
1
viral marketing
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Forman, Christopher
Skiera, Bernd
Smith, Katherine Taken
Schulze, Christian
1
Schöler, Lisa
1
Published in...
All
Journal of marketing
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Not all fun and games : viral marketing for utilitarian products
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010250093
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->