//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~person:"Gretz, Richard T."
~person:"Walker Reczek, Rebecca"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Digitale Plattform"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Digital platform
3
Digitale Plattform
3
Share Economy
2
Sharing economy
2
sharing economy
2
Beziehungsmarketing
1
Business model
1
Competition
1
Computerspiel
1
Consumer behaviour
1
Customer satisfaction
1
Dienstleistungsqualität
1
Digitale Dienste
1
E-commerce
1
Electronic Commerce
1
Franchising
1
Geschäftsmodell
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Market entry
1
Marketing management
1
Marketingmanagement
1
Markteintritt
1
Network economics
1
Netzwerkökonomik
1
P2P business model
1
Relationship marketing
1
Service quality
1
Software
1
Software industry
1
Softwareindustrie
1
Video game
1
Web-based service
1
Wettbewerb
1
cannibalization
1
customer defection
1
disintermediation
1
empathy
1
entertainment franchise
1
halo effect
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Gretz, Richard T.
Walker Reczek, Rebecca
Houston, Mark B.
3
Allen, B. J.
2
Basuroy, Suman
1
Bei, Zhiling
1
Benoit, Sabine
1
Bove, Liliana
1
Cheng, Zhang
1
Costello, John P.
1
Eckhardt, Giana M.
1
Figueiredo, Bernardo
1
Gielens, Katrijn
1
Grewal, Dhruv
1
Herhausen, Dennis
1
Jiang, Baojun
1
Kanuri, Vamsi K.
1
Lamberton, Cait
1
Lin, Zhijie
1
Ludwig, Stephan
1
Luo, Lan
1
Luo, Xueming
1
Mantrala, Murali K.
1
Ozcan, Kerimcan
1
Ramaswamy, Venkatram
1
Reinartz, Werner J.
1
Rindfleisch, Aric
1
Ruyter, Ko de
1
Scaraboto, Daiane
1
Thorson, Esther
1
Tong, Siliang
1
Toubia, Olivier
1
Urwin, Peter
1
Wichmann, Julian R. K.
1
Wiegand, Nico
1
Zervas, Georgios
1
Zhou, Qiang
1
more ...
less ...
Published in...
All
Journal of marketing
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
2
Halo or cannibalization? : how new software entrants impact sales of incumbent software in platform markets
Allen, B. J.
;
Gretz, Richard T.
;
Houston, Mark B.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013258849
Saved in:
3
Providers versus platforms : marketing communications in the sharing economy
Costello, John P.
;
Walker Reczek, Rebecca
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012309676
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->