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~isPartOf:"Journal of marketing"
~person:"Henderson, Ty"
~subject:"Auction"
~subject:"Loyalty program"
~subject:"Sales promotion"
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Journal of marketing
GfK marketing intelligence review : Marketingforschung für die Praxis
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Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
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