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~isPartOf:"Journal of marketing"
~person:"Hennig-Thurau, Thorsten"
~subject:"New product development"
~subject:"new products"
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Hennig-Thurau, Thorsten
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Journal of marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
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