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~isPartOf:"Journal of marketing"
~person:"Ho-Dac, Nga N."
~subject:"Viral marketing"
~subject:"Öffentlichkeitsarbeit"
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Viral marketing
Öffentlichkeitsarbeit
Brand image
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Ho-Dac, Nga N.
Janakiraman, Ramkumar
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Lu, Shijie
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The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
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