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~isPartOf:"Journal of marketing"
~person:"Irmak, Caglar"
~subject:"cause-related marketing"
~subject:"perceived personal role"
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Choice of cause in cause-related marketing
Robinson, Stefanie Rosen
;
Irmak, Caglar
;
Jayachandran, …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 126-139
Persistent link: https://www.econbiz.de/10009782925
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