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~isPartOf:"Journal of marketing"
~person:"Kumar, V."
~person:"Snehota, Ivan"
~subject:"Bayes-Statistik"
~subject:"Bayesian inference"
~subject:"Business-to-business marketing"
~subject:"Virales Marketing"
~type:"article"
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Bayes-Statistik
Bayesian inference
Business-to-business marketing
Virales Marketing
B-to-B-Marketing
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Customer acquisition
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Customer value
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Kumar, V.
Snehota, Ivan
Grewal, Rajdeep
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4
Homburg, Christian
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Hutt, Michael D.
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Lilien, Gary L.
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of marketing research : JMR
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of relationship marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : JBM
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Management decision : MD
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The IMP journal
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Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
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