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~isPartOf:"Journal of marketing"
~source:"econis"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Rabatt
6
Rebate
6
Preismanagement
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Pricing strategy
3
Relationship marketing
3
Consumer behaviour
2
Konsumentenverhalten
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Kundenbindungsprogramm
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Niedrigpreisstrategie
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Gambling
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Kundenzufriedenheit
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Viral marketing
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Virales Marketing
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Work behaviour
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cocreation
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communal relationships
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coupon redemption
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customer participation
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customer retention
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digital coupons
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Aufsatz in Zeitschrift
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Aspara, Jaakko
1
Brady, Michael K.
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Brusco, Michael J.
1
Cai, Fengyan
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Dong, Beibei
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Falk, Tomas
1
Fang, Eric
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Mattila, Pekka
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Rio Olivares, M. J. del
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Voorhees, Clay M.
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Wittkowski, Kristina
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Zhuang, Mengzhou
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Journal of marketing
Journal of retailing and consumer services
4
International journal of industrial organization
3
Journal of competition law & economics
2
Journal of retailing
2
Marketing science
2
American economic journal : a journal of the American Economic Association
1
Betriebs-Berater : BB
1
British journal of management : BJM
1
Die Bank
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European journal of marketing : EJM
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
International journal of production economics
1
Journal of business research : JBR
1
Journal of economic theory and econometrics : journal of The Korean Econometric Society
1
Manufacturing & service operations management : M & SOM
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The B.E. journal of economic analysis & policy
1
The international review of retail, distribution and consumer research
1
Zeitschrift für Verkehrswissenschaft : ZfV
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ECONIS (ZBW)
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"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
2
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
3
Service sweethearting : its antecedents and customer consequences
Brady, Michael K.
;
Voorhees, Clay M.
;
Brusco, Michael J.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 81-98
Persistent link: https://www.econbiz.de/10009737486
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