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~isPartOf:"Journal of marketing"
~source:"econis"
~subject:"Markenführung"
~subject:"Marketingtheorie"
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Markenführung
Marketingtheorie
Marketing management
98
Marketingmanagement
98
Consumer behaviour
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Konsumentenverhalten
25
USA
21
United States
21
Marketing
18
Beziehungsmarketing
10
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marketing strategy
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Online-Marketing
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Advertising
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Advertising effects
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Firm performance
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Marketing theory
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Unternehmenserfolg
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Werbewirkung
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Decision
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Entscheidung
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Lieferantenmanagement
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Viral marketing
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Affonso, Felipe M.
1
Ailawadi, Kusum L.
1
Argo, Jennifer J.
1
Balachander, Subramanian
1
Ben Sliman, Malek
1
Biehal, Gabriel
1
Chen, Haipeng
1
Datta, Hannes
1
Eisingerich, Andreas B
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Fornell, Claes
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Heerde, Harald J. van
1
Heitmann, Mark
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Hennig-Thurau, Thorsten
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Jedidi, Kamel
1
Kumar, V.
1
Kupfer, Ann-Kristin
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Kübler, Raoul
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Lehmann, Donald R.
1
Li, Krista J.
1
Li, Yanyan
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Liu, Yan
1
MacInnis, Deborah J.
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Morgan, Neil A.
1
Neslin, Scott A.
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Park, C. Whan
1
Popa, Monica
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Priester, Joseph
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Pähler vor der Holte, Nora
1
Rego, Lopo L.
1
Schmitt, Bernd
1
Sheinin, Daniel A.
1
Sheth, Jagdish N.
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Smith, Malcolm C.
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Journal of marketing
Journal of business research : JBR
53
The journal of brand management : an international journal
45
The journal of product & brand management
32
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
26
SpringerLink / Bücher
26
European journal of marketing : EJM
25
Journal of marketing management : MM
24
Journal of retailing and consumer services
20
Journal of marketing communications
19
Journal of the Academy of Marketing Science
17
AMS review : official publication of the Academy of Marketing Science
15
Lehrbuch
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Springer eBook Collection
12
International marketing review
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Marketing intelligence & planning
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of retailing
10
Legends in marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
The marketing review
10
Business horizons
9
Gabler Edition Wissenschaft
9
International journal of advertising : the review of marketing communications
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Marketing theory
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
The journal of business & industrial marketing
8
Asia Pacific journal of marketing and logistics
7
European management journal
7
Journal of historical research in marketing
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of marketing for higher education
7
Journal of promotion management : innovations in planning and applied research
7
Marketing theory and applications
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ECONIS (ZBW)
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1
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
2
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
3
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
4
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
5
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
6
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
7
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
8
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
9
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
10
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
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