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~isPartOf:"Journal of marketing"
~subject:"Brand image"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Article in journal"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Brand image
Innovation
Innovationsmanagement
Markenführung
Marketing theory
Marketingtheorie
Theory
Unternehmen
Öffentlichkeitsarbeit
Marketing management
96
Marketingmanagement
96
Marketing
60
USA
27
United States
27
Consumer behaviour
26
Konsumentenverhalten
26
Beziehungsmarketing
11
Relationship marketing
11
Brand management
10
Markenimage
10
Firm performance
7
Unternehmenserfolg
7
marketing strategy
7
Advertising
6
Führungskräfte
6
Managers
6
Werbung
6
Advertising effects
5
Brand
5
Customer satisfaction
5
Decision
5
Entscheidung
5
Internet marketing
5
Kundenzufriedenheit
5
Markenartikel
5
Online-Marketing
5
Performance measurement
5
Performance-Messung
5
Shareholder Value
5
Shareholder value
5
Werbewirkung
5
Börsenkurs
4
Lieferantenmanagement
4
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4
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Article
25
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1
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Fallstudiensammlung
Graue Literatur
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Aufsatz in Zeitschrift
26
Collection of articles of several authors
1
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English
26
Author
All
Morgan, Neil A.
2
Rego, Lopo L.
2
Affonso, Felipe M.
1
Ailawadi, Kusum L.
1
Argo, Jennifer J.
1
Balachander, Subramanian
1
Barone, Michael J.
1
Ben Sliman, Malek
1
Biehal, Gabriel
1
Billett, Matthew T.
1
Capon, Noel
1
Chen, Haipeng
1
Choi, Woo Jin
1
Commuri, Suraj
1
Datta, Hannes
1
Desai, Preyas S.
1
Eisingerich, Andreas B
1
Fornell, Claes
1
Fuchs, Christoph
1
Glazer, Rashi
1
Hanssens, Dominique M.
1
Heerde, Harald J. van
1
Heitmann, Mark
1
Hennig-Thurau, Thorsten
1
Hyman, Michael R.
1
Iacobucci, Dawn
1
Jain, Subhash C.
1
Janiszewski, Chris A.
1
Jaworski, Bernard J.
1
Jedidi, Kamel
1
Jewell, Robert D.
1
Kalra, Ajay
1
Kumar, V.
1
Kupfer, Ann-Kristin
1
Kwak, Hyokjin
1
Kübler, Raoul
1
Lehmann, Donald R.
1
Li, Krista J.
1
Li, Yanyan
1
Liu, Yan
1
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Published in...
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Journal of marketing
Journal of business research : JBR
112
Industrial marketing management : the international journal for industrial and high-tech firms
85
European journal of marketing : EJM
50
Journal of marketing management : MM
50
The journal of brand management : an international journal
50
Journal of strategic marketing
49
The journal of product & brand management
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
Journal of the Academy of Marketing Science
37
Management science : journal of the Institute for Operations Research and the Management Sciences
35
Journal of business economics : JBE
34
Journal of macromarketing : examining the interactions among markets, marketing, and society
31
The journal of business & industrial marketing
31
Journal of retailing and consumer services
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
28
Journal of marketing communications
27
AMS review : official publication of the Academy of Marketing Science
26
Marketing : ZFP ; journal of research and management
26
Jahrbuch der Absatz- und Verbrauchsforschung
24
Marketing theory
24
Marketing intelligence & planning
23
Die Betriebswirtschaft : DBW
21
Journal of historical research in marketing
21
International journal of technology marketing : IJTMkt
20
The marketing review
20
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
18
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
17
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
17
International journal of innovation management
16
Journal of macromarketing
16
Cogent business & management
15
International marketing review
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
15
Handelsforschung
14
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
14
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Source
All
ECONIS (ZBW)
26
Showing
1
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10
of
26
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date (oldest first)
1
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
2
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
3
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
4
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
5
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
6
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
7
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
8
When humanizing brands goes wrong : the detrimental effect of brand anthropomorphization amid product wrongdoings
Puzakova, Marina
;
Kwak, Hyokjin
;
Rocereto, Joseph F.
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 81-100
Persistent link: https://www.econbiz.de/10009747821
Saved in:
9
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
10
Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
Saved in:
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