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~isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Firm performance"
~subject:"Social web"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Brand management
Firm performance
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brand equity
10
Brand image
9
Markenimage
9
Markenführung
8
Consumer behaviour
6
Konsumentenverhalten
6
Brand
3
Markenartikel
3
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Marketing management
2
Marketingmanagement
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Relationship marketing
2
brand management
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user-generated content
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1
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Brand equity
1
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1
Cognition
1
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1
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1
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1
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Steenkamp, Jan-Benedict E. M.
2
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Bitner, Mary Jo
1
Brown, Stephen Walter
1
Carson, Stephen J.
1
Datta, Hannes
1
Eckhardt, Giana M.
1
Heerde, Harald J. van
1
Heitmann, Mark
1
Ho-Dac, Nga N.
1
Houston, Mark B.
1
Jiang, Baojun
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1
Kushwaha, Tarun
1
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1
Lehmann, Donald R.
1
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1
Malika, Malika
1
Mandel, Naomi
1
Mathur, Pragya
1
Moore, William L.
1
Nam, Hyoryung
1
Neslin, Scott A.
1
O'Guinn, Thomas C.
1
Rajavi, Koushyar
1
Rindfleisch, Aric
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Schmitt, Bernd
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Sirianni, Nancy J.
1
Sorescu, Alina
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Stahl, Florian
1
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Journal of marketing
Journal of business research : JBR
41
The journal of brand management : an international journal
27
Cogent business & management
12
European journal of marketing : EJM
12
International journal of hospitality management
12
Journal of retailing and consumer services
11
The journal of product & brand management
11
Journal of marketing communications
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Marketing intelligence & planning
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
Global business review
5
International journal of internet marketing and advertising : IJIMA
5
Journal of air transport management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of promotion management : innovations in planning and applied research
5
AMS review : official publication of the Academy of Marketing Science
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of consumer studies
4
International journal of market research
4
International marketing review
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of promotion management : JPM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Journal of strategic marketing
4
Journal of the Academy of Marketing Science
4
Marketing i menedžment innovacij : m&mi
4
The journal of business & industrial marketing
4
The marketing review
4
Administrative Sciences : open access journal
3
Asian Academy of Management journal : AAMJ
3
European journal of management and business economics : EJM&BE
3
European research studies
3
IIMB management review
3
International journal of business innovation and research : IJBIR
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ECONIS (ZBW)
9
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1
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9
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date (oldest first)
1
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
2
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
3
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
4
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
Saved in:
5
The informational value of social tagging networks
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 21-40
Persistent link: https://www.econbiz.de/10010381396
Saved in:
6
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
7
Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
Saved in:
8
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
9
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
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