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~isPartOf:"Journal of marketing"
~subject:"Firm performance"
~subject:"International marketing"
~subject:"Strategic management"
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Firm performance
International marketing
Strategic management
Marketing management
97
Marketingmanagement
97
Consumer behaviour
25
Konsumentenverhalten
25
USA
21
United States
21
Marketing
18
Beziehungsmarketing
10
Relationship marketing
10
Brand image
9
Brand management
9
Markenführung
9
Markenimage
9
marketing strategy
7
Advertising
5
Advertising effects
5
Internet marketing
5
Marketing theory
5
Marketingtheorie
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Online-Marketing
5
Unternehmenserfolg
5
Werbewirkung
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Werbung
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Entscheidung
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Lieferantenmanagement
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Markenartikel
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Supplier relationship management
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Theory
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marketing mix
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3
Business-to-business marketing
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7
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English
8
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Cook jr, Victor J.
1
Day, George S.
1
Feng, Hui
1
Hulland, John
1
Jain, Subhash C.
1
Jones, Eli
1
Kumar, V.
1
Kurt, Didem
1
Leone, Robert P.
1
Mishra, Saurabh
1
Modi, Sachin B.
1
Moorman, Christine
1
Morgan, Neil A.
1
Rego, Lopo L.
1
Sheth, Jagdish N.
1
Venkatesan, Rajkumar
1
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Journal of marketing
Journal of business research : JBR
91
Industrial marketing management : the international journal for industrial and high-tech firms
68
Journal of strategic marketing
54
International marketing review
33
The journal of business & industrial marketing
28
European journal of marketing : EJM
23
Journal of international marketing
23
SpringerLink / Bücher
23
International business review : the official journal of the European International Business Academy
21
Journal of the Academy of Marketing Science
21
Cogent business & management
17
Gabler Edition Wissenschaft
16
Journal of business strategy
16
Marketing intelligence & planning
16
Springer eBook Collection
16
Journal of global marketing
14
International entrepreneurship and management journal
13
International journal of hospitality management
13
Europäische Hochschulschriften / 5
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Management decision : MD
12
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
12
Journal of marketing management : MM
11
AMS review : official publication of the Academy of Marketing Science
10
International journal of business and globalisation : IJBG
10
Journal of retailing and consumer services
10
The journal of brand management : an international journal
10
Business horizons
9
International journal of business performance management
9
International journal of economic perspectives : IJEP
9
The marketing review
9
Journal of business ethics : JOBE
8
Strategic management journal
8
European journal of international management : EJIM
7
European research studies
7
International journal of business excellence
7
International journal of business excellence : IJBEX
7
International journal of entrepreneurship and innovation management
7
International journal of innovation management
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ECONIS (ZBW)
8
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1
Corporate social responsibility and shareholder wealth : the role of marketing capability
Mishra, Saurabh
;
Modi, Sachin B.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 26-46
Persistent link: https://www.econbiz.de/10011507440
Saved in:
2
Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
Saved in:
3
Marketing department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
4
Aggressive marketing strategy following equity offerings and firm value : the role of relative strategic flexibility
Kurt, Didem
;
Hulland, John
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 57-74
Persistent link: https://www.econbiz.de/10009793060
Saved in:
5
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
6
Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
Kumar, V.
;
Jones, Eli
;
Venkatesan, Rajkumar
;
Leone, …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10008840474
Saved in:
7
Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
- In:
Journal of marketing
53
(
1989
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10001059731
Saved in:
8
Understanding marketing strategy and differential advantage
Cook jr, Victor J.
- In:
Journal of marketing
49
(
1985
)
2
,
pp. 137-142
Persistent link: https://www.econbiz.de/10002020569
Saved in:
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