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~isPartOf:"Journal of marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Tucker, Catherine
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Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Population and development review
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Conducting research in marketing with quasi-experiments
Goldfarb, Avi
;
Tucker, Catherine
;
Wang, Yanwen
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013258834
Saved in:
2
Informational challenges in omnichannel marketing : remedies and future research
Cui, Tony Haitao
;
Ghose, Anindya
;
Hałaburda, Hanna
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10012391428
Saved in:
3
Commentary: omnichannel from a manufacturer's perspective
Ailawadi, Kusum L.
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 121-125
Persistent link: https://www.econbiz.de/10012391429
Saved in:
4
Commentary: governing technology-enabled omnichannel transactions
John, George
;
Scheer, Lisa K.
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 126-130
Persistent link: https://www.econbiz.de/10012391430
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